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Search results for “Booking funnel”
The threat in Ctrip’s internationalization and the opportunity for travel startups
02/05/2019
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8:17:19 AM
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With competitive services, quality control and lower cost, the established players usually gain the greatest traction in user traffic and capital support, and will ultimately dominate the fragmented markets.
The impact of messaging apps on APAC travel
01/11/2019
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9:54:32 AM
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One common theme across all three of these messaging apps is the versatility they offer across different services, which aligns with the changing user behavior of particularly millennials who demand instant information and efficiency.
OpenJaw CEO: 7 challenges airlines face in 2019
01/12/2019
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3:03:00 PM
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Airlines should learn from tech titans about the acquisition and use of data.
LINE to be a ‘super app’ for new travel funnel
11/19/2018
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5:17:41 PM
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"Together with metasearch and content services, our LINE Travel is generating 20 million monthly users growing at 50% YoY", LINE Travel co-founder and CEO Kei Shibata said.
It's the end of the hotel metasearch model as we know it
11/02/2018
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7:53:41 AM
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The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
Ctrip unfazed by macro uncertainty, rather primed for further growth
11/12/2018
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3:54:18 PM
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Asserting that Ctrip historically has outpaced China's GDP growth by a factor of four, the senior management believes the future remains bright, bolstered by robust position in the domestic market and ability to capitalize on opportunities presented by globalization.
Facebook releases “Travel Marketing Playbook”
11/02/2018
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8:17:19 PM
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According to Facebook, over 10 billion messages are sent each month globally, making conversational commerce one of the biggest emerging trends in 2019.
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